As a streetwear label āby girls, for girls,ā MadeMe made headlines last year for its collaborative revamp of X-Girl , the beloved alternative ā90s label. The campaign images featured Coco Gordon Moore , the daughter of X-Girl creator and Sonic Youth singer Kim Gordon. To celebrate this seasonās collection, MadeMe founder Erin Magee looked for a face that would evoke the attitude of both female-centric labelsāand Lourdes āLolaā Leon, Madonna ās daughter and the second campaignās star, had been on her mind for quite a while. The 20-year-old possesses a ā90s-minded style that fits well with the MadeMe and X-Girl ethos. āI personally wanted to work with Lola for a long time,ā says Magee. āI would see her on Instagram a lot and would see the stuff she would wear. It is really close to a MadeMe vibe. Sheād wear an old Polo Sport or an old Tommy Hilfiger piece.ā In the images, Leon poses in fist-size hoops with straight, inky black hairāa natural, brooding fit...