On December 17, 2014, Billboard reported that the demo "Bitch I'm Madonna" had leaked onto the Internet, alongside the other twelve demo recordings for Madonna's then untitled thirteenth studio album.

An aggravated Madonna clarified that the songs were demo versions from earlier recordings; she compared the leak to that of "artistic rape". She was subsequently criticized for referring to the hack as "terrorism" in the wake of the Peshawar school attack and Sydney hostage crisis.On December 20, 2014, the album became available for pre-order on iTunes Store. When ordered, six tracks including "Bitch I'm Madonna" were available for digital download. Madonna stated that the songs were meant to be "an early Christmas gift" with the final release in March 2015.

Following "Living for Love" and "Ghosttown", "Bitch I'm Madonna" was confirmed as the third single from Rebel Heart by Madonna on her Instagram. She also released three remixes of the song on her YouTube and Tidal accounts for streaming. The cover art of the song was also released along with the remixes; it was created from one of her images on Instagram. The majority of house remixes of "Bitch I'm Madonna" were produced by Rosabel, Sander Kleinenberg and Oscar G, who posted a message on hisFacebook account about the collaboration, "When Madonna calls you, you do exactly what she asks. I am very grateful for this opportunity!" Another remix by Sick Individuals, which consist of Dutch duo Rinze "Ray" Hofstee and Joep "Jim" Smeele, was released exclusively to Billboard. The remixes were first released on June 15, 2015, in Australia and Germany, and the next day in other nations.