1989 April 5th Pepsi-Cola Canada announces it will continue to broadcast Madonna's commercial in spite of "Like A Prayer" video controversy.
"The Madonna/Pepsi Controversy" It is January of 1989, and the highly popular Madonna has recorded a new album that is a mixture of personalized ballads and celebratory dance tunes. So where's the controversy? She wrote a song about her divorce, the death of her mom, and the fact that she still doesn't see eye-to-eye with her dad. Big deal. Where's the scandal? Here's where the plot begins to thicken. In the past five years the two top soda pop manufacturers, Coca-Cola and Pepsi-Cola, had learned that an effective way to reach the youth of America and the rest of the world was to sign sizzling hot recording stars to do television commercials publicizing the cola of their choice. It had worked brilliantly with Michael Jackson and Whitney Houston -- why shouldn't it work with Madonna? Madonn'a hit songs and videos had been about love, devotion, and searching for the latest party. She ought to make an excellent spokesperson to...