After the -content-wise- heavy loaded Like A Prayer and Express Yourself singles, Madonna chose this light love song as third single. There aren't many other Madonna songs that pay tribute to the beauty of love better than Cherish does. The fans agreed and the single climbed the charts to #2 in the US (kept from the top spot by Janet Jackson's 'Miss You Much') and Japan, #3 in the UK and #4 in Australia. While the song pretends to be an innocent love song, the video gives it a sexy touch. Directed by the fantastic photographer Herb Ritts - who also made the cover picture of the True Blue album - the video looks like a photo shoot in black, white and blue colors. Madonna swims in the sea between gorgeous mermen (among who is Tony Ward, whom Madonna dated a few years later), wearing a tight (while wet) black dress, showing off her Lyrics Cherish, cherish So tired of broken hearts and losing at this game Before I s...