The rapper is expected to unveil plans today that will allow artists involved in the service to reap greater financial rewards than the current streaming model Kanye West , Beyonce, Nicki Minaj, Rhianna, Madonna and Coldplay have all changed their Twitter profile photos blue to raise awareness about the service. Jay Z’s company Project Panther bought Swedish-based company Tidal for $56m (£38m) two weeks ago. The streaming service, which aims to provide CD-quality streaming, offers subscribers access to 25 million tracks, 75,000 music videos and other content including artist interviews for £19.199 per month. Tidal is available across North America and Europe, but today marks the first time Jay Z will unveil plans for how the streaming service will directly benefit the artists involved. According to Forbes , Jay Z has ambitions to allow featured artists to reap more rewards than the current corporate streaming model. After pulling ...