Skip to main content

Sex in black and white: Madonna's racy new perfume ad for Truth or Dare sticks to her music video formula

Following the release on Monday of her first album in four years, MDNA, the queen of pop, sex and provocative black and white video is showing no signs of slowing down with a raunchy ad for her new perfume.



The 30-second spot in which Madonna's first fragrance, Truth of Dare by Madonna, plays second fiddle to its creator and protagonist, is typical of the style and aesthetic for which the singer has become so well known.

Writhing in ecstasy, half naked in a throw-back to videos for Vogue, Human Nature and most recently, Girl Gone Wild, the 53-year-old flirts for a soft focus lens that shoots flickering black and white vintage-inspired film.
Seen it all before? Madonna's new advert for her perfume, Truth or Dare by Madonna, is reminiscent of many of her past provocative, black and white music videos
Seen it all before? Madonna's new advert for her perfume, Truth or Dare by Madonna, is reminiscent of many of her past provocative, black and white music videos

Sexy? The 53-year-old wears her signature corset in the 30 second spot that features a soundtrack with the lyrics 'I know I shouldn't act this way but I'm a bad girl'
Sexy? The 53-year-old wears her signature corset in the 30 second spot that features a soundtrack with the lyrics 'I know I shouldn't act this way but I'm a bad girl

The advert comes 20 years after the similarly titled 1991 documentary Madonna: Truth or Dare and 1992 release of the controversial coffee table book, Sex, on which she collaborated with Fabien Baron.

 
Mr Baron also had a hand in the video advertisement for the new perfume in which Madonna sings: 'I know I shouldn't act this way, I know good girls don't misbehave, but I'm a bad girl.'
Sex games: Though she looks amazing for her age, the nature of the content of this and her latest music video, Girls Gone Wild, will no doubt have tongues wagging as to whether Madonna is too old for such antics
Sex games: Though she looks amazing for her age, the nature of the content of this and her latest music video, Girls Gone Wild, will no doubt have tongues wagging as to whether Madonna is too old for such antics

Ecstasy: The singer writhes and poses in a skimpy outfit for a perfume that she claims reminds her of her mother who died when in 1963
Ecstasy: The singer writhes and poses in a skimpy outfit for a perfume that she claims reminds her of her mother who died in 1963

Heaven scent: A press release for the perfume calls the blend a mixture of 'narcotic florals, balanced with smells of wood and vanilla'
Heaven scent: A press release for the perfume calls the blend a mixture of 'narcotic florals, balanced with smells of wood and vanilla'

Despite the suggestive content of the ad, the fragrance was concocted as a tribute to the singer's mother who died of breast cancer in 1963.
Poster girl: Madonna's print ad for Truth or Dare
Poster girl: Madonna's print ad for Truth or Dare
A press release that features an explanation from Madonna herself about the idea behind the scent said: 'My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture - feminine and mysterious.'

But the statement also revealed that the perfume contains a blend of 'narcotic florals, balanced with smells of wood and vanilla'.
The bottle meanwhile plays 'the Truth or Dare duality - a classic and sophisticated shape, with modern and edgy detailing.'

Madonna collaborated with perfume maker Stephen Nilsen on the scent that will be distributed by Coty, Inc.
Initially available exclusively at Macy's for the month of April it will then enjoy a global launch in May.
Madonna has already been in the headlines this week following the debut of her racy new video for Girl Gone Wild which was banned for under-18s by YouTube for its inappropriate content.
Unsurprisingly to anyone familiar with the star's bold artistic choices, the Material Girl appears gyrating in hot pants surrounded by a bevy of topless, homo-erotic dancers.

Recalling the ban of Justify My Love, the Madonna's spokesman Liz Rosenberg noted in response to YouTube's decision: 'Some things never change.'

Comments

Post a Comment

Popular posts from this blog

On July 10 1985, The Playboy magazine issue of nude Madonna photos was released !!

Playboy  publishes nude photos of  Madonna  taken before she was famous. The singer did a number of nude photo shoots from 1977-1980, starting when she was an 18-year-old student at the University of Michigan looking for some extra cash and trying to form a band. Now a huge star,  Playboy  publishes some of the shots taken in 1979 and 1980 in a revealing spread. A year earlier, the magazine turned down nude photos of Miss America winner  Vanessa Williams , which their rival  Penthouse  published. "We think Vanessa genuinely didn't know what she was doing, didn't know her photos might be published," the article states. "Madonna, on the other hand, posed repeatedly for two noted photographers who routinely publish what they shoot." One of the photographers, Lee Friedlander, says of the shoot: "She seemed very confident, a street-wise girl." Madonna has little to say on the matter, but doesn't shy away. "I'm not ashamed,...
Post a Comment
Read more

Madonna's ex Carlos Leon marries designer Betina Holte...and daughter Lourdes attends the wedding

Her father Carlos Leon split from her mother Madonna in 1996, shortly after she was born. But Lourdes Leon clearly bears no ill will towards the 47-year-old personal trainer. The 16-year-old was seen attending Carlos' wedding to Zac Posen designer Betina Holte recently in Denmark. I do: Madonna's ex Carlos Leon recently wed designer Betina Holte in Gillelje, Denmark, and his daughter Lourdes attended the ceremony  Daddy's girl: Lourdes Leon looked pretty in a black floral frock as she left the church  The high school student wore a pretty navy blue floral dress and wedge heels, covering her head with a scarf. She was seen giggling with a friend outside the picturesque church in the Denmark town of Gillelje. Carlos, meanwhile, grinned widely as he posed with his beautiful blonde wife inside the church.  Handsome couple: Betina looked gorgeous in her slim-fitting gown, while Carlos looked typically striking in a grey suit  She's g...
Post a Comment
Read more

September 24 1992, Madonna baring her breasts and blowing kisses, At The Jean-Paul Gaultier fashion show.

September 24 1992,   Madonna baring her breasts and blowing kisses, Billy Idol in double leather... we explore the fashion show that raised $700,000 for AIDS research Jean Paul Gaultier  is renowned for many things – his exceptional tailoring, his conical bras, his impassioned approach to sociopolitcal causes in fashion – and, on September 2, 1992, all of these elements united for a show that definitely mattered. In honour of  amFAR  (The American Foundation for AIDS Research), Gaultier held a fashion benefit whose runway included everything from lip-synching to Dr Ruth dressed in rubber to raise money for a cause that devastated (and continues to devastate) communities around the world. "Tonight will be about protection... wear rubber and protect yourself!" – Jean Paul Gaultier "Tonight will be about protection... wear rubber and protect yourself!" explained Gaultier before the show. "I think fashion can make people thin...
Post a Comment
Read more