A unique and incredible look at the MDNA Tour stage by Moment Factory

Moment Factory, the Canadian team behind the concept, visual imagery and lightning of 12 songs of Madonna’s MDNA Tour, gives us an exclusive look at their incredible work!

You absolutely do not want to miss the unique pictures by Moment Factory!

After a widely acclaimed collaboration for the NFL’s Super Bowl XLVI Halftime Show, Madonna invited Moment Factory to create multimedia content for her new world tour. The team had four months to develop concepts, create designs and produce multimedia content for 12 songs. The process required full 2D and 3D animation production as well as the coordination of multiple video shoots in India, New York and Montreal. Brought to life with striking imagery, the dynamic multimedia environment takes spectators on a journey deep into Madonna’s imagination and her famously creative performances.
The artists at Moment Factory used the full potential of the unique video surfaces on the MDNA set, crafting visual universes that complement the choreography and intensify the story, drama, and emotion of each song. The main stage surface contains 36 cubes, all motorized and covered with LEDs, which are raised and lowered during the performance to create a constantly evolving visual environment. The results are richly varied: “Girl Gone Wild” is set in a photorealistic 3D cathedral; “I’m A Sinner” takes the audience on a kaleidoscopic train trip through India; and the grand finale, “Celebration,” is a full-throttle blast of shape, colour and movement that pushes the LED cubes to their limits.
Every step in the rigorous production process was carried out in close collaboration with Madonna and her team, including show director Michel Laprise of Cirque du Soleil, set designer Mark Fisher, lighting designer Al Gurdon, production manager Jake Berry, video technical director Stefaan Desmedt and choreographers Rich + Tone.

Unique look at the MDNA Tour stage by Moment Factory (1)

Unique look at the MDNA Tour stage by Moment Factory (2)

Unique look at the MDNA Tour stage by Moment Factory (3)

Unique look at the MDNA Tour stage by Moment Factory (4)

Unique look at the MDNA Tour stage by Moment Factory (5)

Comments

The Making of Madonna’s First Album Cover

Carin Goldberg — the art director behind Madonna’s debut album cover — spoke to the Cut about her first experience with the then-unknown pop star. It’s the first question that anybody asks me, even today: What was it like to work with Madonna? People think that maybe something dramatic or interesting or kind of wild might have happened, based on, you know, Madonna’s persona. But I would say that Madonna was probably the easiest job I ever had — the most cooperation from a recording artist I think I ever had. She was a true professional, even at that young age. It was ’83, and at that point I had my own small design firm. Warner Bros. called and asked me to do her cover as a freelance designer. When I got the call, I rolled my eyes, because it was another [musician with a] one-word name. At that time it had become cliché to have a one-word name, because of Cher, so I remember thinking, God, it’s going to be one of those. So I really went into it with very little expec...

September 24 1992, Madonna baring her breasts and blowing kisses, At The Jean-Paul Gaultier fashion show.

September 24 1992, Madonna baring her breasts and blowing kisses, Billy Idol in double leather... we explore the fashion show that raised $700,000 for AIDS research Jean Paul Gaultier is renowned for many things – his exceptional tailoring, his conical bras, his impassioned approach to sociopolitcal causes in fashion – and, on September 2, 1992, all of these elements united for a show that definitely mattered. In honour of amFAR (The American Foundation for AIDS Research), Gaultier held a fashion benefit whose runway included everything from lip-synching to Dr Ruth dressed in rubber to raise money for a cause that devastated (and continues to devastate) communities around the world. "Tonight will be about protection... wear rubber and protect yourself!" – Jean Paul Gaultier "Tonight will be about protection... wear rubber and protect yourself!" explained Gaultier before the show. "I think fashion can make people thin...

On July 10 1985, The Playboy magazine issue of nude Madonna photos was released !!

Playboy publishes nude photos of Madonna taken before she was famous. The singer did a number of nude photo shoots from 1977-1980, starting when she was an 18-year-old student at the University of Michigan looking for some extra cash and trying to form a band. Now a huge star, Playboy publishes some of the shots taken in 1979 and 1980 in a revealing spread. A year earlier, the magazine turned down nude photos of Miss America winner Vanessa Williams , which their rival Penthouse published. "We think Vanessa genuinely didn't know what she was doing, didn't know her photos might be published," the article states. "Madonna, on the other hand, posed repeatedly for two noted photographers who routinely publish what they shoot." One of the photographers, Lee Friedlander, says of the shoot: "She seemed very confident, a street-wise girl." Madonna has little to say on the matter, but doesn't shy away. "I'm not ashamed,...

Madonna Extreme

Search This Blog