"Drowned World/Substitute for Love" was released on August 24, 1998 as the third single from the album "Ray of Light"

"Drowned World/Substitute for Love" reached number one in Spain and the top ten in Italy and the United Kingdom.

The music video, directed by Walter Stern, caused controversy due to scenes that featured Madonna being chased by paparazzi on motor-bikes, a scenario similar to Princess Diana's death in 1997.

Single

This third Ray Of Light-single was released in August 1998, but only outside the US. The song clearly shows how Madonna, especially since Lola's birth, has matured. She realized fame can be a substitute for love, but it's not the most important thing in life. In the charts, Drowned World reached #10 in the UK and Japan, #5 in Italy and #16 in Australia. It was a #1 hit in Spain.

Image result for Madonna Drowned World/Substitute For Love

Image result for Madonna Drowned World/Substitute For Love

Video

The video, directed by Walter Stern, shows 'a day in the life of Madonna'. In the morning she leaves her home and is awaited by tons of paparazzi, following her around. Arriving at a hotel, crazy fans try to get to her. She constantly has to run and hide, even from the other celebs in the hotel bar. In that scene all faces, except Maddy's, are distorted to make everyone look demoniacal. A touching moment is when Madonna meets the room girl that smiles at her and sees her as a person, but then gets out a camera and sees her as a famous object. Finally Madonna comes back home to find the only true love, her daughter that loves her as a person and not as a celebrity. The child in the video isn't Lourdes however, it's a 'Substitute for Lola'! The video was criticized for similating Princess Di's death. But of course, being followed by paparazzi is also an element of Madonna's daily life.

credit: https://en.wikipedia.org/wiki/Ray_of_Light

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