Madonna stated that when she makes an album, she "puts [her] soul on it", but a music video is a lot more working with a director. With the Ray of Light album, she wanted to have videos with a fresh expression, and she wanted new directors to replace of the old ones she had worked with for years. She felt that Jonas Ã…kerlund has a special way of working. She commented that she and the director "met on the telephone, and he sent me a whole bunch of treatments I didn't like. But he kept at it and didn't give up". The singer also mentioned that the video is basically "a day in the life of the earth to show that we are rushing forward to the end of the 1900s century at full speed. I think Jonas made an excellent interpretation of the song, although he forced me to dance like crazy for two days. He's a tough director". Ã…kerlund stated that "It was damn good! Madonna was pleased with the quick result and [is] a dream to work with — it was probably the easiest job I've done in years!" Additionally, he said:
Source: https://en.wikipedia.org/wiki/Ray_of_Light_(song)
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